Airalo - “Roaming Charge Regret”

Seasonal Out Of Home across Europe, strategically placed on the way to airports.

Uncharted partnered with global eSIM provider Airalo to launch a bold pan-European campaign ahead of the summer travel rush. Activated across major airports and high-impact OOH sites in the UK, Germany and Italy, the work brought roaming charge regret to life through surprising visuals, where holidaymakers look like they’re sunbathing, when they’re actually reacting to sky-high data roaming bills. A fun, memorable nudge for travellers to install Airalo before they fly.

After a very successful testing phase, the campaign was rolled out across Europe. It’s been widely shared across social media, even made a guest appearance in Steven Bartlett’s Instagram stories.

Thanks again, Steve, for the lovely compliment!

Creative Director (copy): Ant Jackson
Creative Director (art direction): Laura Ozbourne
Designer: Kerry Roper
ECD: Laura Jordan Bambach
Agency: Uncharted Studio